{"id":5218,"date":"2026-09-01T13:07:23","date_gmt":"2026-09-01T06:07:23","guid":{"rendered":"https:\/\/www.mat.co.th\/?page_id=5218"},"modified":"2026-09-01T13:10:07","modified_gmt":"2026-09-01T06:10:07","slug":"what-is-big-data","status":"publish","type":"page","link":"https:\/\/www.mat.co.th\/en\/what-is-big-data\/","title":{"rendered":"What is Big Data?"},"content":{"rendered":"\r\n<section id=\"product-page-cntstop\">\r\n<div class=\"shell content-inner\">\r\n<div class=\"product-nav nav-btm\"><style>\r\n  .bigdata-article { font-family: Arial, sans-serif; color: #2d2d2d; line-height: 1.8; }\r\n  .bigdata-article h1 { font-size: 2em; font-weight: 700; color: #1a1a2e; margin-bottom: 16px; }\r\n  .bigdata-article h2 { font-size: 1.5em; font-weight: 700; color: #003087; margin-top: 40px; margin-bottom: 12px; border-left: 5px solid #0057b8; padding-left: 14px; }\r\n  .bigdata-article h3 { font-size: 1.2em; font-weight: 700; color: #0057b8; margin-top: 28px; margin-bottom: 10px; }\r\n  .bigdata-article p { margin-bottom: 16px; }\r\n\r\n  \/* Highlight Box *\/\r\n  .bigdata-highlight-box {\r\n    background: #eef5ff;\r\n    border-left: 5px solid #0057b8;\r\n    border-radius: 8px;\r\n    padding: 20px 24px;\r\n    margin: 24px 0;\r\n  }\r\n\r\n  \/* Feature Cards *\/\r\n  .bigdata-capability-grid {\r\n    display: grid;\r\n    grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));\r\n    gap: 20px;\r\n    margin: 24px 0;\r\n  }\r\n  .bigdata-capability-card {\r\n    background: #ffffff;\r\n    border: 1px solid #d0dff5;\r\n    border-top: 4px solid #0057b8;\r\n    border-radius: 8px;\r\n    padding: 20px;\r\n    box-shadow: 0 2px 8px rgba(0,87,184,0.07);\r\n  }\r\n  .bigdata-capability-card h4 {\r\n    color: #003087;\r\n    font-size: 1em;\r\n    font-weight: 700;\r\n    margin: 0 0 8px 0;\r\n  }\r\n  .bigdata-capability-card p { margin: 0; font-size: 0.95em; color: #444; }\r\n\r\n  \/* CTA Box *\/\r\n  .bigdata-cta-box {\r\n    background: linear-gradient(135deg, #003087 0%, #0057b8 100%);\r\n    color: #fff;\r\n    border-radius: 10px;\r\n    padding: 28px 32px;\r\n    margin: 32px 0 16px 0;\r\n    text-align: center;\r\n  }\r\n  .bigdata-cta-box p { color: #e0eeff; margin-bottom: 0; }\r\n\r\n  \/* Reference *\/\r\n  .bigdata-references { background: #f7f7f7; border-radius: 8px; padding: 16px 20px; margin-top: 32px; }\r\n  .bigdata-references p { font-size: 0.85em; color: #666; margin: 0 0 6px 0; }\r\n  .bigdata-references a { color: #0057b8; word-break: break-all; }\r\n<\/style>\r\n<div class=\"bigdata-article\">\r\n<h1>What is Big Data, and how many types are there?\r\n<\/h1>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"bigdata-article-image\" title=\"What is bigdata\" src=\"https:\/\/www.mat.co.th\/wp-content\/uploads\/Big-Data-\u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23-2.png\" alt=\"What is bigdata\" width=\"1200\" height=\"630\" \/>\r\n<p>Big Data refers to massive volumes of data that are collected and stored from various sources, including internal organizational systems, websites, applications, and different digital devices. This data can be analyzed to discover valuable insights and support more effective decision-making. Examples of Big Data include sales databases, transaction data, website usage behavior, and social media data.<\/p>\r\n\r\n<h2>Types of Big Data by Data Structure<\/h2>\r\n<div class=\"bigdata-capability-grid\">\r\n<div class=\"bigdata-capability-card\">\r\n<h4>1. Structured Data<\/h4>\r\n<p>Structured Data refers to data that is organized systematically with a clear format and defined structure. It can be easily searched, processed, and used immediately. Examples include sales figures and transaction data.<\/p>\r\n<\/div>\r\n<div class=\"bigdata-capability-card\">\r\n<h4>2. Unstructured Data<\/h4>\r\n<p>Unstructured Data refers to data that does not have a fixed format or predefined structure. It cannot be directly processed and requires additional management or analysis before it can be utilized. Examples include customer conversations through social media platforms.<\/p>\r\n<\/div>\r\n<div class=\"bigdata-capability-card\">\r\n<h4>3. Semi-Structured Data<\/h4>\r\n<p>Semi-Structured Data refers to data that does not have a fixed structure but uses tags, keys, or metadata to organize and describe information. This makes the data easier to search, analyze, and exchange. Examples include CSV files, JSON files, and log files.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<h2>Examples of Big Data Applications Across Various Industries<\/h2>\r\n<div class=\"bigdata-capability-grid\">\r\n<div class=\"bigdata-capability-card\">\r\n<h4>Consumer Behavior Analysis<\/h4>\r\n<p>Big Data is used to track purchasing patterns and provide suitable product recommendations for individual customers.<\/p>\r\n<\/div>\r\n<div class=\"bigdata-capability-card\">\r\n<h4>Improving Transportation and Logistics Efficiency<\/h4>\r\n<p>Data is collected from every stage of the delivery process and combined with traffic condition data from different areas to plan routes and improve delivery efficiency.<\/p>\r\n<\/div>\r\n<div class=\"bigdata-capability-card\">\r\n<h4>Developing City Infrastructure<\/h4>\r\n<p>Data from cameras, sensors, and GPS location systems is analyzed to identify road damage, such as potholes, and support more effective maintenance planning.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<h2>Summary<\/h2>\r\n<p>Big Data is a valuable resource that helps organizations better understand customers, predict business trends, and make more accurate decisions. Efficient management of Structured, Unstructured, and Semi-Structured Data allows organizations to transform raw data into meaningful insights that create competitive advantages.<\/p>\r\n<p>However, maximizing the value of Big Data does not depend only on having a large amount of data. It also requires appropriate infrastructure, efficient data storage systems, and analytical tools that can support future data growth.<\/p>\r\n<p>In an era where data has become a critical organizational asset, investing in solutions such as Data Management, Cloud Infrastructure, and Data Analytics is an important step that enables organizations to transform data into business opportunities while supporting sustainable growth and competition in the digital world.<\/p>\r\n<\/div>\r\n<div class=\"bigdata-references\">\r\n<p><strong>Reference<\/strong><\/p>\r\n<p><a href=\"https:\/\/katalyst.kasikornbank.com\/th\/blog\/Pages\/what-is-big-data.html\" target=\"_blank\" rel=\"noopener\">https:\/\/katalyst.kasikornbank.com\/th\/blog\/Pages\/what-is-big-data.html<\/a><\/p>\r\n<p style=\"margin-bottom: 0;\"><a href=\"https:\/\/cloud.google.com\/learn\/what-is-big-data\" target=\"_blank\" rel=\"noopener\">https:\/\/cloud.google.com\/learn\/what-is-big-data<\/a><\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>What is Big Data, and how many types are there? Big Data refers to massive volumes of data that are collected and stored from various sources, including internal organizational systems, websites, applications, and different digital devices. This data can be analyzed to discover valuable insights and support more effective decision-making. Examples of Big Data include [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-5218","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Big Data \u0e04\u0e37\u0e2d\u0e2d\u0e30\u0e44\u0e23? \u0e17\u0e33\u0e04\u0e27\u0e32\u0e21\u0e23\u0e39\u0e49\u0e08\u0e31\u0e01\u0e04\u0e27\u0e32\u0e21\u0e2b\u0e21\u0e32\u0e22 \u0e04\u0e27\u0e32\u0e21\u0e2a\u0e33\u0e04\u0e31\u0e0d \u0e41\u0e25\u0e30 3 \u0e1b\u0e23\u0e30\u0e40\u0e20\u0e17\u0e02\u0e2d\u0e07 Big Data \u0e44\u0e14\u0e49\u0e41\u0e01\u0e48 Structured, Semi-Structured \u0e41\u0e25\u0e30 Unstructured Data \u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e15\u0e31\u0e27\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e17\u0e35\u0e48\u0e40\u0e02\u0e49\u0e32\u0e43\u0e08\u0e07\u0e48\u0e32\u0e22\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.mat.co.th\/en\/what-is-big-data\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Material Automation (Thailand) | Just another WordPress site\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"What is Big Data? 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